Communication of Circular Economy based value propositions (ESR 9)

Communication of Circular Economy based value propositions

Lucy addresses the issue of how communication can be applied to user behavioural change in the context of a circular economy. She examines the role of users and consumers in transforming product and service systems, and how communication might be seen as a tool for adaptation. The project reviews some theories of communication as a social practice and means of structuration or behaviour change, looking at these specifically in relation to the world of business marketing and advertising, and applying the findings to the context of user behaviour change for a circular economy. Ultimately, it will provide a framework for business of consideration factors in designing communications for circular economy products and services.

Researcher:
Lucy Chamberlin
Ph.D. Candidate
Norwegian University of Science and Technology, Faculty of Architecture and Design, Department of Design

Email:
lucy.chamberlin@ntnu.no

Supervisor:
Ida Nilstad Pettersen
Associate Professor
Norwegian University of Science and Technology, Faculty of Architecture and Design

Email:
ida.nilstad.pettersen@ntnu.no

Promotor:
prof.dr. Casper Boks
Professor of Design for Sustainability, Norwegian University of Science and Technology, Faculty of Architecture and Design

Email:
casper.boks@ntnu.no